Why Isn't My Home Selling Yet?

Once your home is listed, it leaves behind a little “digital footprint” — a trail of data that tells us how it’s performing.

When days on market start to stretch longer than expected, I know it can feel frustrating and uncertain. But here’s the good news: the market always gives us clues. And before we even think about adjusting the price, I like to roll up my sleeves and look closely at what the numbers (and buyers) are really telling us.

Here are the five areas I always review with my sellers when a property needs an extra push to get sold:

1. Are There Enough Showings

Showings are the heartbeat of any listing — no showings usually means no offers.

In the GTA right now, the average home takes about 20–40 days to sell, and it typically needs just over 20+ showings. That’s about 4 to 8 showings per week.

If we’re not hitting those benchmarks, we can review our exposure or is our marketing reach getting to the right audience.

2. Lots of Showings but No Offers

When buyers are coming through but not writing offers, the story is different.

I always watch for second showings and little signs of interest — maybe an agent calls asking about price expectations, closing dates, or property details. These “nibbles” tell me the marketing is working, but something inside the home is holding buyers back.

Sometimes it’s traffic noise, a lingering smell, or a layout that works better in photos than in real life. Once we pinpoint it, we can talk about whether a quick fix or a bigger strategy shift is needed.

3. What’s the Feedback Saying

Feedback is gold, even when it’s short and sweet.

The reality is, only about one in six agents gives us written or verbal comments after a showing. But no feedback at all can also be telling — it often means buyers just moved on.

When we do get comments, even something simple like “too small” helps us understand how your home stacks up against the competition.

4. Are the Online Numbers Strong

Every listing has digital clues behind it.

I track things like how many people save your home as a favourite, share it with friends, or request driving directions. If online engagement is high but showings are low, buyers are curious but something’s stopping them from taking the next step.

If online activity is low compared to similar homes, it could be time to freshen up the photos, re-energize the listing description, or revisit our pricing strategy.

5. Are Other Homes Selling

Sometimes it’s not your home — it’s the market.

I always check what’s happening with competing listings. Are they selling faster? Did a buyer who toured your home end up purchasing somewhere else? If so, why? Price, condition, location, or timing?

Knowing this helps us sharpen your competitive edge and decide whether patience, staging adjustments, or a price change will move things forward.

Final Thoughts

When your home isn’t selling as quickly as planned, the key is to separate market “noise” from clear signals.

By asking the right questions and digging into recent sales data, I can help you make confident decisions about the next step. My goal is always the same: to move you from “for sale” to “sold” with as little stress as possible — and with a plan that feels right for you.